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About

Arise, shine; For your light has come! And the glory of the The Most High is risen upon you.

Isaiah, 60:1

Welcome to Shofar Business Consulting

Why Choose Us

Embarking on an investment journey in Africa, especially in Namibia, with Shofar Business Consulting means:

  • Gaining Local Insight: Partner with entrepreneurs who are not just experts in their market but are integral members of their communities.
  • Experiencing Cultural Richness: Engage with the intellectual and cultural wealth of Namibia, forming not just business relationships but lasting friendships.
  • Achieving Mutual Growth: Prosper in a partnership founded on trust, with both parties equally invested in ensuring the venture’s success and the sustainable prosperity of both families.

This venture is more than an investment; it’s a chance to connect with your roots, explore new cultures, and be part of a community that extends beyond borders. You will be supported every step of the way.

Mission

Africa is a continent of endless opportunities, with Namibia standing out as a beacon of potential. At Shofar Business Consulting, we are committed to uncovering these opportunities, making it possible for you to invest in a market that is ripe with possibility and pulsing with vibrancy.

Understanding that the key to successful investment is rooted in deep local knowledge and insight, we establish partnerships between our clients and native Namibians. These partnerships are built on a foundation of mutual respect and shared objectives, combining your investment and expertise with their intimate understanding of the local market and community needs.

Once established, we can assist with marketing, business development, and operational leadership to facilitate a successful venture.

Biography

BENNIE COVINGTON

BENNIE COVINGTON

Bennie S. Covington is a seasoned professional dedicated to helping businesses, nonprofits, Fortune 500 companies, and global organizations align their culture with mission-critical goals, paving the way for success in the global market. Drawing on expertise in Agile principles, Industrial/Organizational Psychology, and adult learning theory, Bennie crafts tailored strategies that drive impactful change. With a global mindset, Bennie has mentored leaders and managers across the U.S., Hong Kong, Japan, Taiwan, and Belgium. His commitment to excellence was recognized in 2017 when he ranked in the top 10% of global leadership development programs by HR.com, particularly in executive coaching, team development, and new leader development. Formerly serving as the Chief People Officer at Integrated Financial Settlements, Bennie's executive leadership experience equips him to support leaders in making strategic decisions that drive success. His strategic workshops empower executive teams with the direction needed to enhance team performance, make sound decisions, and navigate challenges effectively. Bennie excels in analyzing company operations to optimize earnings potential. His expertise extends to streamlining operations for profitability, restructuring employee benefits and compensation for operational efficiency and fair compensation. Bennie's insights are invaluable in financial discussions, investment strategies, and aligning business goals with financial objectives.
KRYSTAL COVINGTON

KRYSTAL COVINGTON

With over 15 years of experience in marketing and communications, Krystal has worked with a diverse range of clients, from startups to Fortune 500 companies, across the U.S., Canada, Australia, Hong Kong, South Africa, and the U.K. Specializing in public relations, community outreach, influencer marketing, internal communications, and content marketing, Krystal has a proven track record of delivering results. Early in her career, Krystal played a key role in bringing multi-family affordable housing to market in Detroit, Michigan, helping secure over $30 million in funding for new developments and achieving nearly 100% pre-leasing capacity before opening. In her role as Director of PR for a national grocery chain, Krystal led the successful launch of the company's influencer marketing program. Through innovative strategies such as on-site influencer events, social media campaigns, videos, podcasts, and articles, Krystal drove significant sales increases of 5-20% during each campaign and saw a 63% overall increase in media mentions. Krystal's expertise has earned her recognition, with features in Forbes, LifeTime TV, and local television, along with awards for her achievements in PR and marketing. Known for her ability to understand a company's operational needs and drive earnings, Krystal excels in developing high-quality marketing strategies and clear communication plans that engage and resonate with the right audience.

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